| 现代体育传播的特征、价值及其发展取向 |
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| 引用本文： | 肖焕禹,冉强辉,陈玉忠.现代体育传播的特征、价值及其发展取向[J].体育科学,2004,24(9):8-11. |
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| 作者姓名： | 肖焕禹 冉强辉 陈玉忠 |
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| 作者单位： | 上海体育学院,上海,200438 |
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| 摘 要： | 运用传播学、文化学和社会学的基本原理，较系统地分析了现代体育传播的内容和途径，揭示出现代体育传播的基本特征、价值及其未来发展取向。
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| 关 键 词： | 体育传播 内容 特征 价值 发展 |
| 文章编号： | 1000-677X(2004)09-0008-04 |
Developing Choice,Value and Characteristics of Modern Sports Communication |
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| XIAO Huan-yu,RAN Qiang-hui,CHEN Yu-zhongShanghai Institutes of Physical Education,Shanghai ,China..Developing Choice,Value and Characteristics of Modern Sports Communication[J].China Sport Science,2004,24(9):8-11. |
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| Authors: | XIAO Huan-yu RAN Qiang-hui CHEN Yu-zhongShanghai Institutes of Physical Education Shanghai China |
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| Institution: | XIAO Huan-yu,RAN Qiang-hui,CHEN Yu-zhongShanghai Institutes of Physical Education,Shanghai 200438,China. |
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| Abstract: | By using the method of communication,culture and sociology,this paper analyzes the content and route of modern sports communication,points out the developing choice,value and characteristics of modern sports communication. |
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| Keywords: | sports communication content characteristics value developing |
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