| 体育赛事电视转播权的研究 |
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| 引用本文： | 张立,石磊,黄文卉,王力军.体育赛事电视转播权的研究[J].体育科学,1999,19(6):5-8. |
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| 作者姓名： | 张立 石磊 黄文卉 王力军 |
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| 作者单位： | 1. 国家体育总局信息所,北京,100061
2. 广东商学院 |
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| 基金项目： | 国家体育总局体育社会科学、软科学研究课题 |
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| 摘 要： | 为开发我国“体育赛事电视转播权”无形资产,运用文献研究的方法,对中外体育赛事“电视转播”及“电视转播权的营销”进行了分析,结果表明:国际上,电视转播体育赛事和营销转播权经历了萌芽、争议犹豫、初步探索和繁荣发展4个历史阶段;当今世界营销转播权有多种模式;国际上各体育组织营销转播权多得到一定法规条例的保护;我国体育组织对赛事电视转播权的营销刚萌芽,需要加快立法,加速体制改革,创造条件,繁荣体育赛事电视转播营销市场。
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| 关 键 词： | 电视转播 电视转播权 体育比赛 体育产业 |
Study on the TV Rights of Major Sports Events |
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| Zhang Li et al.Study on the TV Rights of Major Sports Events[J].China Sport Science,1999,19(6):5-8. |
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| Authors: | Zhang Li |
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| Abstract: | Sale of TV rights of major sports events is still newly emerged in China. Based on documents study, the situation of TV broadcast and sale of TV rights of major sports events both in and out of China were discussed and analyzed. It is concluded that: 1. The development of international TV rights sale has experienced four stages of requirement, dispute, development and prosperity; 2. There are different kinds of models for TV rights sale; and 3. Many international sports organizations have promulgated specific laws and regulations regarding protection of TV rights. The authors have also put forward Proposals to exploit and develop TV rights markets in China. |
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| Keywords: | Television broadcasting sport industry marketing |
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