| 我国体育电视媒体与新媒体互补发展的研究 |
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| 引用本文： | 冉强辉,高雁.我国体育电视媒体与新媒体互补发展的研究[J].体育科学,2011,31(4). |
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| 作者姓名： | 冉强辉 高雁 |
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| 作者单位： | 1. 上海体育学院期刊社,上海,200438
2. 厦门电视台,福建厦门,361012 |
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| 基金项目： | 上海市重点学科(第3期)建设资助项目 |
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| 摘 要： | 采用文献资料调研、问卷调查、专家访谈等方法,在界定体育电视媒体及新媒体概念的基础上,对我国体育电视媒体与新媒体的体育传播现状进行研究.从国家政策、传播技术、传媒市场等方面分析我国体育电视媒体与新媒体互补发展的可行性,提出体育电视媒体与新媒体互补发展的路径:体育信息资源的互补;体育传播形式和内容的互助;体育传播途径的互融.
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| 关 键 词： | 中国 体育电视媒体 新媒体 体育传播 互补发展 |
Research on Supplementary Development of Sports Television Media and New Media in China |
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| RAN Qiang-hui,GAO Yan.Research on Supplementary Development of Sports Television Media and New Media in China[J].China Sport Science,2011,31(4). |
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| Authors: | RAN Qiang-hui GAO Yan |
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| Institution: | RAN Qiang-hui1,GAO Yan2 1.Journal Department of Shanghai University of Sport,Shanghai 200438,China,2.Xiamen TV Station,Xiamen 361012,China. |
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| Abstract: | By using the research methods of literature,questionnaire,interviewing expert and so on,based on the concept of sports television media and the new media,this paper researches present situation of sports television media and the new media's sports dissemination,analyzes the feasibility of supplementary development of sports television media and the new media from aspects of national policy,dissemination technology,media market in China and proposes the supplementary development way of sports television medi... |
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| Keywords: | China sports television media new media sports dissemination supplementary development |
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