| 电视传媒的发展对体育产业的影响 |
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| 引用本文： | 阮东,施纯志.电视传媒的发展对体育产业的影响[J].体育科学研究,2003,7(4):27-29. |
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| 作者姓名： | 阮东 施纯志 |
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| 作者单位： | 1. 宁德高等范师专科学校,福建,宁德,352100
2. 集美大学公共体育教学部,福建,厦门,361021 |
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| 摘 要： | 对电视媒体的现状及其在体育产业中的地位与作用进行综合系统研究,研究表明:电视媒体与体育产业化的走向也是相辅相成,相得益彰。电视媒体已成为传播体育信息最重要的手段。体育产业化既为电视传媒提供了新的挑战又为电视传媒的新机遇,电视媒体在“新闻策划”新理论的指导下,将更好地推动体育产业化的完善过程。
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| 关 键 词： | 电视体育节目 体育产业化 大众传播 新闻策划 |
| 文章编号： | 1007-7413(2003)04-0027-03 |
| 修稿时间： | 2003年9月22日 |
The Influence on Sports Industry Exerted by the Development of TV Media |
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| RUAN Dong,SHI Chun-zhi Ningde Teachers' College,Ningde, China, . Public P. E. Dept.,Jimei Univ. Xiamen ,China.The Influence on Sports Industry Exerted by the Development of TV Media[J].Sports Sciences Researches,2003,7(4):27-29. |
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| Authors: | RUAN Dong SHI Chun-zhi Ningde Teachers' College Ningde China Public P E Dept Jimei Univ Xiamen China |
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| Institution: | RUAN Dong,SHI Chun-zhi Ningde Teachers' College,Ningde,352100 China, 2. Public P. E. Dept.,Jimei Univ. Xiamen 361021,China |
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| Abstract: | This paper conducts a comprehensive study on the current situation and the role and function of TV media in the sports industry. It shows that they supplement each other and bring out the best in each other. TV media has become the most import means to transmit sports news. Sports industrialization is a new challenge, and a new opportunity as well. Under the guidance of newly-developed theory of "Plan of News" , TV media will boost the perfection of sports industrialization. |
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| Keywords: | TV sports program sports industrialization public transmission plan of news |
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