| 提升厦门国际马拉松赛事品牌的对策研究 |
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| 引用本文： | 张守元.提升厦门国际马拉松赛事品牌的对策研究[J].体育科学研究,2009,13(1):4-6. |
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| 作者姓名： | 张守元 |
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| 作者单位： | 集美大学体育学院,福建,厦门,361021 |
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| 摘 要： | 采用文献资料法、对比分析法和逻辑分析法，借鉴国内外大型体育赛事的经验和教训，并结合厦门特定的环境，对厦门国际马拉松赛事进行系统性分析。结果表明：厦门国际马拉松赛必须在充分利用本身地域特点的前提下，进行赛制的改革，遵循大型赛事的发展规律，努力提高竞技成绩，发展群众体育，提高服务质量，才能有效地提升赛事品牌。
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| 关 键 词： | 厦门 国际马拉松赛 品牌 大型体育赛事 |
A Study on the Measures of Promoting the Brand of the Xiamen International Marathon |
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| ZHANG Shou-yuan.A Study on the Measures of Promoting the Brand of the Xiamen International Marathon[J].Sports Sciences Researches,2009,13(1):4-6. |
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| Authors: | ZHANG Shou-yuan |
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| Institution: | ZHANG Shou-yuan ( College of Physical Education, Jimei University, Xiamen 361021, China) |
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| Abstract: | Using literature, comparative analysis and logic analysis, this paper makes a systematic analysis of the Xiamen International Marathon. At the same time, it learns from the experience of major sports events and lessons both at home and abroad, combined with Xiamen specific envirenment. The results showed that ： Xiamen International Marathon race must take full advantage of their geographical features of the premise, the game system to carry out the reform and follow the law of development of large-scale events in order to effectively improve its brand events |
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| Keywords: | Xiamen International Marathon brand large-scale sports events |
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