| 浅析我国体育市场的形成与发展 |
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| 引用本文： | 刘江,刘官著.浅析我国体育市场的形成与发展[J].哈尔滨体育学院学报,2005,23(4). |
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| 作者姓名： | 刘江 刘官著 |
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| 作者单位： | 1. 哈尔滨体育学院竞赛训练场馆管理处,黑龙江,哈尔滨,150008
2. 齐齐哈尔铁路工程学校体育部,黑龙江,齐齐哈尔,161000 |
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| 摘 要： | 就我国体育市场的形成和发展、制约我国体育市场形成和发展的主要因素、培育和发展我国体育市场的措施等问题。提出我国体育市场形成与发展理论,利用最佳合理管理手段,解决体育市场在运行过程中存在不合理之处。
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| 关 键 词： | 体育市场 体育产业 体育职业化 体育商品化 |
A Theoretical Study on the Form and Development of Sports Market in our Country |
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| Authors: | Liu Jiang Liu Guanzhu |
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| Abstract: | According to some questions to be solved such as the theoretical preparation and study method, the form and development of sports market in our country, the factor of restricting it and the activity of developint it, the author puts forward theform of sport market and carrying it out by the reasonable method gives his own ideas. |
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| Keywords: | sports market sports market industry market (arena) sports professionizalion sports commercialization |
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