| “互联网+体育产业”融合的发展脉络、前沿议题与演进趋势述评 |
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| 引用本文： | 王姝,李荣日.“互联网+体育产业”融合的发展脉络、前沿议题与演进趋势述评[J].哈尔滨体育学院学报,2020(2):63-70. |
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| 作者姓名： | 王姝 李荣日 |
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| 作者单位： | 华东理工大学体育经济理论研究所 |
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| 基金项目： | 2018年国家社科基金一般项目(编号:18BTY061)。 |
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| 摘 要： | 通过文献资料的梳理与归纳、类比与分析,从发展脉络、前沿议题与演进趋势三个视角切入阐释"互联网+体育产业"融合研究,以期为我国互联网与体育产业的融合发展给予理论支撑和实践指导。结果显示,自1996年就萌发了互联网与体育产业融合研究的端倪,此后研究视角逐渐拓展,涉及前沿议题主要包括发展前景及策略研究、体育类APP开发与应用研究、"互联网+体育营销"研究、"互联网+体育旅游"研究、"互联网+体育产业各业态"研究,"互联网+运动项目"研究,但仍存在着研究内容结构单一、方法缺乏创新、理论匮乏等问题。今后研究呈现细化研究对象,拓展研究视角;创新研究方法,深化研究内容;借鉴相关学科,丰富研究理论;紧随时代步伐,开拓"互联网+运动项目产业"等演进趋势。
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| 关 键 词： | 互联网+体育产业 融合 演进趋势 |
A Review of Development Process,Frontier Issues and Evolution Trend of the Integration of “Internet + sports industry” |
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| Authors: | WANG Shu LI Rong-ri |
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| Abstract: | By combing and summarizing,comparing and analyzing,this paper explains the integration research of "Internet + sports industry"from the perspectives of development context,frontier issues and evolution trend.In these ways, hopefully to provide both theoretical support and practical guidance for the integrative development of Internet and sports industry in China.Result shows: since 1996,the research on the integration of the Internet + sports industry has developed.Since then,the perspective of research has gradually expanded, the forefront issues including development prospect and strategy research,the development and application research of sports APP,and "Internet + sports marketing"research,"Internet + sports tourism"research,"various types of Internet +sports industry"research,"Internet + sports"research,but there are still several problems on "Internet + sports industry "research,such as the monotonous structure of research approaches,lack of innovation in methods,lack of theory and other issues.The evolution trend of future research is to refine the research object and expand the research perspective;Innovate research methods and deepen research contents;Draw lessons from relevant disciplines to enrich research theories;Follow the pace of The Times,the development of"Internet + sports project industry". |
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| Keywords: | Internet+sports industry Integration Evolution trend |
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