| 基于灰色关联理论的中超上座率分析 |
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| 引用本文： | 陈丹丹,邹国振.基于灰色关联理论的中超上座率分析[J].哈尔滨体育学院学报,2012(4):55-58. |
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| 作者姓名： | 陈丹丹 邹国振 |
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| 作者单位： | [1]广东外语外贸大学体育部,广东广州510420 [2]广东金融学院,广东广州510521 |
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| 基金项目： | 2011年广东省体育局软科学项目(项目编号:YT11050) |
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| 摘 要： | 观众上座率是衡量我国中超联赛发展水平的重要统计指标，对中超联赛的发展方向和发展规模具有科学的导向和规范作用。本文基于灰色关联理论，对中超联赛上座率及其影响因素进行建模分析，旨为今后提高中超联赛上座率提供些许可作参考的相关依据。分析结果表明，中超联赛主场球迷情况、球队实力、球队主场战绩以及球队技战术打法吸引力等方面是影响上座率的主要因素，中超联赛上座率的提高与反映球队实力的球队16-联赛排名、反映球队技战术打法的控球率、反映球队主场战绩的主场场均积分等核心价值具有关联。
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| 关 键 词： | 灰色关联 中超联赛 观众上座率 逆相关性 |
An Analysis of the Attendance Rate of CSL Based on Grey Correlation Theory |
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| Authors: | CHEN Dan-dan ZOU Guo-zhen |
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| Institution: | 1.P.E.Dept.in Guangdong University foreign Studies,Guangzhou 510420,Guangdong China; 2.Guangdong University of Finance,Guangzhou 510521,Guangdong China) |
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| Abstract: | The audience attendance rate is an important statistical indicator of the development of Chinese Super League(CSL),which provides guidance and criterion for CSL.Based on grey correlation theory,this paper analyzes the CSL attendance rate and its influencing factors.It is hoped that the analysis result can provide reference to improve the CSL attendance rate.The analysis result shows that the main factors which influence the CSL attendance rate include the football fans,the team strength,the home performance and the attraction of the teams’ game strategies. The improvement of CSL attendance rate is connected with the ranking of 16-league(which reflects the team strength), the ball handing rate(which reflects the team strategy),and the accumulate points at home(which reflects the home performance). |
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| Keywords: | Grey Correlation CSL(Chinese Super League) Audience attendance rate Iinverse correlation |
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