| 黑龙江省滑雪体育营销的理论探析 |
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| 引用本文： | 任立刚,董明杰,栾兆亮.黑龙江省滑雪体育营销的理论探析[J].哈尔滨体育学院学报,2009,27(4). |
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| 作者姓名： | 任立刚 董明杰 栾兆亮 |
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| 作者单位： | 黑龙江省雪上训练中心,黑龙江哈尔滨,150001 |
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| 摘 要： | 黑龙江省在成功举办了第24届世界大学生冬季运动会后,滑雪体育的发展迎来了一个高峰期,越来越多的人开始关注雪上运动,与此同时也有许多精明的商家开始考虑如何借助滑雪运动布置自己品牌的营销战略。但是如何才能够最高效率的发挥体育这一"红线",将企业品牌与顾客联系到一起还需要进行更加深入的研究。
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| 关 键 词： | 滑雪 体育营销 战略 分析 |
The Theory Analysis on Skiing Sports Marketing of Heilongjiang Province |
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| Authors: | REN Li-gang DONG Ming-jie LUAN Zhao-liang |
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| Institution: | Snow Training Center of Heilongjiang Province;Harbin 150001;Heilongjiang China |
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| Abstract: | After the 24th winter universiade has been successed held in Heilongjiang province,the development of ski sports has welcomed a peak.More and more people start to pay attention to the snow sports.At the same time also many astute businesses start to consider how draws support from the ski movement to arrange one brand the marketing strategy.But how to efficiently display sports this"red line",associate the enterprise brand with customer need more research. |
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| Keywords: | Ski Sports marketing Strategy Analysis |
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