Acting as one: understanding the actions of the banned Essendon 34 |
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| Authors: | Samuel Keith Duncan |
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| Institution: | Sports Media and Sport Business, Holmesglen Institute – Chadstone Campus, Chadstone, Australia |
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| Abstract: | In January 2016, 34 past and present players from the Essendon Football Club were found guilty of being injected with banned peptide, Thymosin Beta 4, while participating in Essendon’s supplements programme in 2011 and 2012. The release of the Court of Arbitration of Sport’s (CAS) summary of findings raised questions about the actions and intent of the participating players. In particular, the CAS highlighted concerns that the players showed a lack of due diligence and curiosity and acted in a secretive nature. This article seeks to provide a means of understanding the actions of the 34 Essendon players who willingly participated in Essendon Football Club’s supplements programme by viewing them as active participants of a community. In doing so it becomes clear that the actions of the Essendon 34 were not unusual, but that a cultural shift within Australian Football League clubs may be needed to ensure a crisis like it never occurs again. |
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