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试论体育休闲消费的发展
引用本文:朱大梅.试论体育休闲消费的发展[J].体育科技文献通报,2011,19(11):15-15,18.
作者姓名:朱大梅
作者单位:南通大学体育科学学院,江苏南通,226007
基金项目:南通大学科技处课题(课题编号:09w039)
摘    要:随着时代的发展,体育、消费与休闲紧密地融合在一起,催生了体育休闲消费的出现。这是一种伴随着对体育价值功能的认识不断深化的基础上产生的一种新的消费类型,反映了人们社会生活方式的变化。在当今的体育休闲消费中出现了专业化的趋势,并伴随着深刻的社会文化原因。研究表明:社会转型为休闲群体和休闲亚文化的成长提供了结构性的条件;体育休闲消费专业化体现了城市文化中的“区隔”现象;体育消费专业化使人们在精细的社会分工中获得个人成就感。

关 键 词:体育休闲消费  体育价值功能  专业化

Exploring Motivation Origin of the Specialization on the Sport Leisure Consumption
ZHU Da-mei School of Physical Education,Nantong University,Nantong ,Jiangsu China.Exploring Motivation Origin of the Specialization on the Sport Leisure Consumption[J].Bulletin of Sport Science & Technology,2011,19(11):15-15,18.
Authors:ZHU Da-mei School of Physical Education  Nantong University  Nantong  Jiangsu China
Institution:ZHU Da-mei School of Physical Education,Nantong University,Nantong 226007,Jiangsu China
Abstract:During the development of the society,the amalgamation among sport,consumption and leisure give birth to the concept sport leisure consumption.This is a new style of consumption based on the further cognition to the value and function of sport,which is a representation of the transform on the people's lives.Now the professionalism has been to becoming the direction on the sport leisure consumption,which is influenced by the social cultural.In this paper,we found out that the social transition is the configu...
Keywords:sport  leisure  consumption  value  function  professionalism  
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