| 中原经济区建设中河南武术文化品牌构建策略研究 |
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| 引用本文： | 张旭敏.中原经济区建设中河南武术文化品牌构建策略研究[J].体育科技文献通报,2014(10):121-122. |
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| 作者姓名： | 张旭敏 |
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| 作者单位： | 郑州师范学院,河南郑州450044 |
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| 摘 要： | 发展至今,武术已经成为一种文化,发展武术文化最重要的是进行品牌构建,"中原经济区"为武术文化品牌构建迎来了新的契机。河南武术文化资源丰富,文章通过研究河南、山西、湖北、安徽、山东等地市"中原经济区"建设中武术文化品牌构建现状、存在问题、解决策略等内容。为中原经济区武术文化产业及相关产业的发展献计献策,提升中原经济区的文化软实力和综合竞争力,以带动"十二五"期间中原经济区经济的快速增长。
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| 关 键 词： | 中原经济区 河南 武术文化 品牌构建 |
Research on Henan Wushu Culture Brand Building Strategy in the Central Plains Economic Zone Construction |
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| ZHANG Xu-min.Research on Henan Wushu Culture Brand Building Strategy in the Central Plains Economic Zone Construction[J].Bulletin of Sport Science & Technology,2014(10):121-122. |
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| Authors: | ZHANG Xu-min |
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| Institution: | ZHANG Xu-min (Zhengzhou Normal University, Zhengzhou 450044, China) |
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| Abstract: | Development up to now , Wushu has become a kind of culture , the most important of Wushu culture development is to build brand ,“the central plains economic zone” brings new opportunity for the Wushu culture brand building .Wushu culture resources in Henan are rich , in this paper , through the research of Henan , Shanxi, Hubei, Anhui, Shandong and other cities in the construction of “central plains economic zone” Wushu culture brand construction condition , problems and solving strategy , etc.The main purpose is to provide the reference for the central plains economic zone of Wushu culture industry and related industry development , increase the competitive edge of the central plains economic zone of cultural soft power and drive the economic rapid growth in “twelfth five-year” period of the central plains economic zone . |
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| Keywords: | central plains economic zone Henan Wushu culture brand construction |
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