| 休闲体育服务营销网络的研究 |
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| 引用本文： | 叶祥文.休闲体育服务营销网络的研究[J].体育科技文献通报,2010,18(4):109-110. |
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| 作者姓名： | 叶祥文 |
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| 作者单位： | 广东金融学院体育部,广东,广州,510520 |
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| 摘 要： | 通过对休闲体育服务的定义、特性的分析,提出了休闲体育服务网络化的理念,并对休闲体育服务营销网络的概念、特点、作用等方面进行了阐述,旨在加强休闲体育服务的理论研究。
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| 关 键 词： | 休闲体育 体育服务 营销 网络 |
Study on Service Marketing Network of Leisure Sports |
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| YE Xiang-wen.Study on Service Marketing Network of Leisure Sports[J].Bulletin of Sport Science & Technology,2010,18(4):109-110. |
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| Authors: | YE Xiang-wen |
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| Institution: | YE Xiang-wen Department of Physical Education,Guangdong Finance College,Guangzhou 510520,Guangdong China |
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| Abstract: | By analyzing the definition and characters of leisure sports service,this article puts forward the idea of leisure sports service marketing network,and illustrates the conception,characters and functions of leisure sports service marketing network.The main purpose is to strengthen the theoretical study of leisure sports service. |
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| Keywords: | leisure sport service marketing network |
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