| 浅谈南通体育产业的发展策略 |
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| 引用本文： | 顾玉芝.浅谈南通体育产业的发展策略[J].体育科技文献通报,2013,21(9):111-113,120. |
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| 作者姓名： | 顾玉芝 |
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| 作者单位： | 南通农业职业技术学院,江苏南通,226007 |
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| 摘 要： | 发展文化体育产业,是当前我国经济转型升级的要求,对国家保增长、扩内需、调结构都具有积极意义。本文以全国著名的教育之乡—南通为例,通过对南通体育产业发展现状的研究,分析出制约南通体育产业发展的诸多因素,在此基础上,提出如何充分利用南通的体育资源,发展体育产业的对策思路,诸如:政府制定扶持体育产业发展的相关政策;利用奥运冠军效应,鼓励体育企业品牌化发展,提升产业的竞争力;推进体育产业一体化进程;大力培养体育市场管理人才等,从而推动南通体育产业的可持续发展。
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| 关 键 词： | 体育产业 发展 策略 |
Discussion on Development Strategy of Sports Industry in Nantong |
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| GU Yu-zhi.Discussion on Development Strategy of Sports Industry in Nantong[J].Bulletin of Sport Science & Technology,2013,21(9):111-113,120. |
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| Authors: | GU Yu-zhi |
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| Abstract: | Accelerating the development of sports industry is the requirement of Chinese economic structure strate- gic adjustment, developing the sports industry under the guidance of appropriate government policy has positive effects on Chinese＇ s economic growth, domestic demand expanding,as well as the development structure readjust- ment. Based on the study of current situation of Nantong sports industry, this paper analyzes the constraints of Nan- tong sports industry and provides according recommendations to promote the sustainable development of the sports industry of Nantong city by making full use of the city＇ s sports resources. These recommendations includes formu- lating relevant supportive policies by government, enhancing industrial competitiveness by encouraging the develop- ment of sports brand, promoting the integration of the sports industry, taking great efforts to train sports marketing manager and so on. |
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| Keywords: | sports industry development tactics |
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