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吉林省知识分子体育消费现状的调查研究
引用本文:郭立平.吉林省知识分子体育消费现状的调查研究[J].体育科技文献通报,2009,17(5):1-2.
作者姓名:郭立平
作者单位:吉林师范大学体育学院,吉林,四平,136000
基金项目:吉林省教育厅人文社会科学规划项目 
摘    要:运用文献资料法、问卷调查法和数理统计法等方法,对吉林省知识分子体育消费意识、消费结构、消费水平进行调查与研究。结果表明:目前吉林省知识分子对体育消费持肯定的态度,体育消费的主要动机是强身健体,休闲娱乐;体育消费以实物性消费为主,且消费水平不高。没有时间、门票价格高、健身场馆少、路途远耗时多、消费观念差及经济条件不允许是影响他们到经营性体育场馆进行体育消费的主要原因,并对此提出相应的对策与建议。

关 键 词:吉林  知识分子  体育消费

Investigation and Research on Current Situation of Intellectual's Sport Consumption in Jilin Province
GUO Li-ping.Investigation and Research on Current Situation of Intellectual''s Sport Consumption in Jilin Province[J].Bulletin of Sport Science & Technology,2009,17(5):1-2.
Authors:GUO Li-ping
Institution:GUO Li - ping(Department of Physical Education, Jilin Normal University, Siping 136000, Jilin China.)
Abstract:Through using the method of literature review, questionnaire and mathematical statistics, this paper makes investigation on intellectual's sport consmnption awareness, structure and standard. The result shows that the intellectuals in Jilin province have positive attitude towards the sports consumption and their main motivations are building up their body health and entertainment. The consumption in kind is the major component of it and the level of sports consumption is low. No spare time and high ticket, lacking the circumstance of consumption are the key factors that restrict their participation in sports consumption. Based on it, corresponding suggestions and countermeasures are put forward.
Keywords:Jilin  intellectual  sport consumption
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