| 东盟区域龙狮运动国际传播的伦理困境 |
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| 引用本文： | 王湘丽,张智.东盟区域龙狮运动国际传播的伦理困境[J].体育科技文献通报,2020(2):11-13. |
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| 作者姓名： | 王湘丽 张智 |
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| 作者单位： | 广西师范大学 |
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| 基金项目： | 2016年国家社科基金一般项目(项目编号:16BYT106);广西研究生教育创新计划项目;2017年广西师范大学越南研究中心课题(项目编号:YN2017009);东盟区域龙狮运动国际精准传播主体的伦理规范研究(项目编号:XYCSW2019037) |
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| 摘 要： | 东盟区域龙狮运动传播过程中伦理困境的解决是促进龙狮运动在国际上传播的重要影响因素。面对传播者的行为瓶颈问题,应从提高传播者的道德意识做起;面对传播媒介沦陷的问题,应注意龙狮运动传播媒介作用的正确发挥;面对中西方文化差异问题,应促进各国文化的融合;面对受众对龙狮运动的误解,应扩大对龙狮运动的正面宣传。深入解决龙狮运动传播的伦理困境,加快龙狮文化的国际传播脚步。
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| 关 键 词： | 龙狮运动 文化传播 国际传播 伦理困境 |
Ethical Dilemma of International Communication of Dragon and Lion Movement in ASEAN Region |
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| Wang Xiangli,Zhang Zhi.Ethical Dilemma of International Communication of Dragon and Lion Movement in ASEAN Region[J].Bulletin of Sport Science & Technology,2020(2):11-13. |
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| Authors: | Wang Xiangli Zhang Zhi |
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| Institution: | (Guangxi Normal University,Guilin 541006,Guangxi,China) |
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| Abstract: | The solution of ethical dilemma in the spread of dragon and lion movement in ASEAN region is an important influencing factor to promote the spread of dragon and lion movement in the world. In face of the bottleneck of the communicator ’s behavior,we should start by improving the moral consciousness of the communicator,and pay attention to the correct play of media role in the movement facing the fall of media. In face of the cultural differences between China and the West,we should promote the integration of cultures in various countries,and expand the positive propaganda of the movement in face of the misunderstanding of the audience about the movement. Solving the ethical dilemma of dragon and lion sports communication and speeding up the international dissemination of dragon and lion culture. |
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| Keywords: | dragon and lion movement cultural communication international communication ethical dilemma |
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