| 黑龙江省发展休闲体育产业的SWOT分析 |
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| 引用本文： | 单曙光,;王辰,;李明慧.黑龙江省发展休闲体育产业的SWOT分析[J].体育科技文献通报,2014(12):14-15. |
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| 作者姓名： | 单曙光 ;王辰 ;李明慧 |
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| 作者单位： | [1]武汉体育学院篮球教研室,湖北武汉430079; [2]武汉体育学院研究生院,湖北武汉430079; [3]黑龙江科技大学体育部,黑龙江哈尔滨150027 |
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| 基金项目： | 2013年度黑龙江省哲学社会科学研究规划项目《黑龙江省城市休闲体育产业发展战略的研究》（项目编号：138051） |
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| 摘 要： | 黑龙江省正处于休闲体育产业快速发展的关键时期，新形势下能否把握机遇，开辟一条广阔的休闲体育之路至关重要。利用SWOT分析法对黑龙江省休闲体育产业目前发展的优势、劣势、机会以及威胁进行分析，针对黑龙江省的休闲体育资源和人文资源提出发展策略，为黑龙江省持续、稳定的发展休闲体育产业提供理论依据。
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| 关 键 词： | 黑龙江 休闲体育 产业 SWOT |
SWOT Analysis of Leisure Sports Industry Development in Heilongjiang Province |
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| Institution: | SHAN Shu-guang, WANG Chen, LI Ming-hui(Basketball Teaching and Research Section, Wuhan Sports University, Wuhan 430079, China.) |
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| Abstract: | The leisure sports industry in Heilongjiang province is in a critical period of rapid development, it is quiet important for it to seize the opportunity and set up a broad road of leisure sports under the new situation. SWOT was used to analyze the advantages, disadvantages, opportunities and challenges of the leisure sports industry development in Heilongjiang, then it proposed the development strategies against the leisure sports resources and human resources of Heilongjiang, ultimately it provided a theoretical basis for the sustained and stable development of leisure sports industry in Heilongjiang province. |
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| Keywords: | Heilongjiang province leisure sport industry SWOT |
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