| 广州市羽毛球产业品牌建设中的问题与对策 |
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| 引用本文： | 陈丹丹.广州市羽毛球产业品牌建设中的问题与对策[J].体育科技文献通报,2012,20(3):106-108. |
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| 作者姓名： | 陈丹丹 |
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| 作者单位： | 广东外语外贸大学体育部,广东广州,510420 |
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| 摘 要： | 从分析广州市羽毛球产业品牌建设中的问题入手,结合羽毛球产业的特点,提出在广州市羽毛球产业品牌建设中应注意的问题,包括完善品牌建设的政策;加强羽毛球行业协会的作用;长期稳定的产业发展优惠政策;加强羽毛球用品业的品牌建设;配套有关体育转播权的法律法规等,寻求广州市羽毛球产业品牌建设的正确途径。
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| 关 键 词： | 广州 羽毛球 产业 品牌 建设 |
Problems and Strategies in Brand Building of Guangzhou Badminton Industry |
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| CHEN Dan-dan.Problems and Strategies in Brand Building of Guangzhou Badminton Industry[J].Bulletin of Sport Science & Technology,2012,20(3):106-108. |
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| Authors: | CHEN Dan-dan |
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| Institution: | CHEN Dan-dan Department of Physical Education,Guangdong University of Foreign Studies,Guangzhou 510420,Guangdong China. |
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| Abstract: | Starting from analyzing the problems in brand building of Guangzhou badminton industry and considering the characteristics of badminton industry,this paper brings forward the problems that we should pay attention to in the brand building of badminton industry which includes improving the brand building strategies,strengthening the effects of badminton industry associations,stabilizing preferential policies for industry development in long-term,enhancing the brand building of badminton products industry,setting up laws and regulations related to sports broadcasting rights,in order to look for the right ways to the brand building of Guangzhou badminton industry. |
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| Keywords: | Guangzhou badminton industry brand building |
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