| 美国NBA市场运作策略及其社会文化背景 |
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| 引用本文： | 陈春燕.美国NBA市场运作策略及其社会文化背景[J].体育科技文献通报,2014(2):103-105. |
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| 作者姓名： | 陈春燕 |
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| 作者单位： | 广东外语外贸大学体育部,广东广州510420 |
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| 摘 要： | 美国NBA作为一个家喻户晓的体育商业品牌,在为全球观众提供了极好的篮球享受的同时,也为NBA经营者乃至美国国家创造了巨大的经济与文化财富,这不仅仅依赖于球星们的精湛的篮球技艺,而且依赖于NBA成功的市场运作。NBA的成功不是偶然的,它有赖于美国深厚的社会文化背景。
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| 关 键 词： | NBA 市场运作 文化 社会 体育商业 |
NBA Market Strategy and Its Social and Cultural Background |
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| Institution: | CHEN Chun -yan (Department of Physical Education, Guangdong University of Foreign Studies, Guangzhou 510420, China.) |
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| Abstract: | As a household brand of sports business, NBA provides basketball enjoyment for global audience, and creates a huge economic and cultural wealth for NBA operators and U. S. A. It not only depends on the players su- perb basketball skills, but also on the successful operation of the market in the NBA. NBA＇ s success is not acci- dental, it depends on the profound social and cultural backgrounds in the United States. |
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| Keywords: | NBA operation market culture society sport business |
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