| 体育运动的大众传播学研究 |
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| 引用本文： | 王兴一.体育运动的大众传播学研究[J].体育科技文献通报,2008,16(9):68-69. |
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| 作者姓名： | 王兴一 |
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| 作者单位： | 太原科技大学体育系,山西,太原,030024 |
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| 摘 要： | 利用传播学的理论简要分析体育运动的传播特点，体育媒体的传播学分析方法和研究手段。初步研究我国体育运动的传播理论和体育媒体的传播效果。提出体育运动的发展应积极、合理的利用大众传播媒体。
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| 关 键 词： | 传播学 大众传播 体育媒体 |
Study on Mass Communication of Sports |
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| WANG Xing-yi.Study on Mass Communication of Sports[J].Bulletin of Sport Science & Technology,2008,16(9):68-69. |
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| Authors: | WANG Xing-yi |
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| Institution: | WANG Xing - yi( Department of Physical Education, Taiyuan University of Science and Technology, Taiyuan 030024, Shanxi China.) |
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| Abstract: | Through using the principles of communication, this paper analyzes the communicational characteristics of sports and the communicational research approaches in sport media, preliminary studies the communication theory in sports and the communicational effects of sports media in China and puts forward that the mass media should be reasonably utilized in the development of sports. |
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| Keywords: | communication mass communication sport media |
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