| 台州市体育培训业发展对策研究——基于消费者评价与消费意愿 |
| |
| 引用本文： | 何吉,泮贝贝.台州市体育培训业发展对策研究——基于消费者评价与消费意愿[J].浙江体育科学,2020(2):30-36. |
| |
| 作者姓名： | 何吉 泮贝贝 |
| |
| 作者单位： | 台州科技职业学院社科体育部;台州学院教师教育学院（体育学院） |
| |
| 摘 要： | 发展体育培训业是促进我国消费结构升级的重要助力。文章基于消费者评价与消费意愿的视角出发,运用文献法、问卷调查法、访谈法、数理统计法,探究影响台州市体育培训服务消费潜力的因素,并针对性提出台州市体育培训业发展的对策。
|
| 关 键 词： | 消费结构升级 体育培训 消费者评价 消费意愿 |
Research on the Development Solutions of Sports Training Industry in Taizhou——Based on Consumer Evaluation and Consumption Intention |
| |
| HE Ji,PAN Bei-bei.Research on the Development Solutions of Sports Training Industry in Taizhou——Based on Consumer Evaluation and Consumption Intention[J].Zhejiang Sport Science,2020(2):30-36. |
| |
| Authors: | HE Ji PAN Bei-bei |
| |
| Institution: | (PE Department,Taizhou Vocational College of Science&Technology,Taizhou 318020,China;School of Teacher Education(Physical Education),Taizhou Institute,Taizhou 318000,China) |
| |
| Abstract: | The development of sports training industry is one of the important power for the upgrade of consumption structure in China.Based on consumer evaluation and consume intention,this paper uses literature method,questionnaire survey method,interview method,mathematical statistics method to explore the influence factors of consumption potential of sports training service in Taizhou,and puts forward the corresponding development solutions of sports training industry in Taizhou. |
| |
| Keywords: | the upgrade of consumption structure sports training consumer evaluation consumption intention |
| 本文献已被 维普 等数据库收录！ |
