| 大众传媒对农民体育传播存在的问题与对策 |
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| 引用本文： | 谢月芹,徐恒勇,王永成.大众传媒对农民体育传播存在的问题与对策[J].浙江体育科学,2011,33(3). |
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| 作者姓名： | 谢月芹 徐恒勇 王永成 |
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| 作者单位： | 河海大学,常州校区体育部,江苏,常州,213022 |
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| 摘 要： | 运用文献资料、逻辑分析等方法分析了大众传媒对农民体育传播过程中存在设施失衡、意识失衡、利润失衡、结构失衡、功能失衡等问题,并提出了对农民体育传播的对策:加快农村经济发展,增加农民收入;改革大众传媒的体育传播体制,引导新农村体育文化的发展;加大国家政策的惠及与政府的扶持力度;改善传媒结构.
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| 关 键 词： | 大众传媒 农民体育 传播 问题 对策 |
Problems in the Transmission of Peasant Sports through Mass Media and Strategies |
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| XIE Yue-qin,XU Heng-yong,WANG Yong-cheng.Problems in the Transmission of Peasant Sports through Mass Media and Strategies[J].Zhejiang Sport Science,2011,33(3). |
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| Authors: | XIE Yue-qin XU Heng-yong WANG Yong-cheng |
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| Institution: | XIE Yue-qin,XU Heng-yong,WANG Yong-cheng (PE Department,Changzhou Campus of He Hai University,Changzhou 213002,China) |
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| Abstract: | For mass media there is unbalance of institutions,awareness,structure and function in the process of transmission of sports among peasants.So proposals are put forward in this paper which are speeding up the rural economic development,increasing the peasants' income,improving sports transmission system and leading the development of physical culture in the new countryside,paying more attention to this issue and support it,better massing media's structure. |
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| Keywords: | mass media peasant sports transmission question strategy |
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