| 公共体育馆市场化运营模式研究 |
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| 引用本文： | 田军,曹欢欢,陆亨伯.公共体育馆市场化运营模式研究[J].浙江体育科学,2011,33(3). |
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| 作者姓名： | 田军 曹欢欢 陆亨伯 |
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| 作者单位： | 1. 浙江工商职业技术学院,浙江,宁波,315012
2. 宁波大学,体育学院,浙江,宁波,315211 |
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| 摘 要： | 文章对我国大型公共体育场馆的运营模式进行了梳理,明晰了国内外公共体育场馆运营状况和管理模式的变迁,运用实地考察法、专家访谈法,选取上海东亚体育文化中心为调查对象,剖析和归纳总结其运营模式的特点和存在的问题,提出相应的对策,为其他体育场馆的营运提供参考.
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| 关 键 词： | 公共体育场馆 市场化 运营 模式 |
Study on Market Operation Mode of Public Stadium |
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| TIAN Jun,CAO Huan-huan,LU Heng-bo.Study on Market Operation Mode of Public Stadium[J].Zhejiang Sport Science,2011,33(3). |
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| Authors: | TIAN Jun CAO Huan-huan LU Heng-bo |
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| Institution: | TIAN Jun1,CAO Huan-huan2,LU Heng-bo2 (1.Zhejiang College of Industry and Business,Ningbo 315012,China,2.PE Department,Ningbo University,Ningbo 315211,China) |
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| Abstract: | This paper combined operation mode of sports venues of major public in China,explored the operational status and the changes of management model through the public sports facilities of our country and abroad.Using methods of field work,expert interviews,as Shanghai East Asia Sports and Culture Center being chosen for investigation,it analyzed the characteristics of the operating mode and problems,provided the corresponding countermeasures,gave a reference for operation of other sports venues. |
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| Keywords: | public sports venues market operations mode |
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