| 浙江省体育用品企业区位优势研究 |
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| 引用本文： | 侯书艺,林建君.浙江省体育用品企业区位优势研究[J].浙江体育科学,2011,33(4). |
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| 作者姓名： | 侯书艺 林建君 |
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| 作者单位： | 宁波大学体育学院,浙江宁波,315211 |
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| 摘 要： | 根据浙江区域经济在全国相对领先的发展态势,调查了解集聚特色的体育用品专业市场,结合区位优势所在,对其体育用品企业进行分析研究,并充分抓住优势特点,把其融入体育用品企业发展之中,因势利导,整合优势资源,给出合理发展模式,提高企业在国内外的竞争力,并提出推动企业产业结构升级和强化行业国际竞争力的建议。
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| 关 键 词： | 浙江省 体育用品企业 区位优势 |
Research of Regional Advantages of Sporting Goods Enterprises in Zhejiang |
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| HOU Shu-yi,LIN Jian-jun.Research of Regional Advantages of Sporting Goods Enterprises in Zhejiang[J].Zhejiang Sport Science,2011,33(4). |
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| Authors: | HOU Shu-yi LIN Jian-jun |
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| Institution: | HOU Shu-yi,LIN Jian-jun(Sports Institute,Ningbo University,Ningbo 315211,China) |
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| Abstract: | According to the relative leading development tendency of Zhejiang regional economy,this paper investigates the characteristics of sporting goods in specialized market,combines with the area advantages and analyzing sporting goods companies,takes full advantage of its superiority and integrating it into the development of sporting goods enterprises.Providing a rational development model,it gives judicious guidance according to circumstances and combines the superior resources so as to improve the competitiveness of enterprises at home and abroad.And it puts forward the suggestion to promote upgrading of an industrial structure and strengthen competitive power. |
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| Keywords: | Zhejiang province sporting goods enterprises regional advantage |
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