| 发展我国体育市场的经济背景和社会背景之分析 |
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| 引用本文： | 许慧.发展我国体育市场的经济背景和社会背景之分析[J].浙江体育科学,1997(3). |
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| 作者姓名： | 许慧 |
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| 作者单位： | 浙江大学!杭州，310027 |
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| 摘 要： | 本文对我国体育市场目前所处的经济背景和社会背景进行了分析。作者认为：尽管我国目前要繁荣体育市场在经济条件和社会条件上尚有诸多欠缺，但是其发展前景是非常美好的。随着我国经济的发展和人民生活水平的提高，以及体育市场法制的健全和我国各项运动水平的提高，体育市场在我国必然会越来越兴旺的．
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| 关 键 词： | 体育市场 经济背景 社会背景 |
Economic and Social Background for Developing Sports Market in China |
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| Xu Hui.Economic and Social Background for Developing Sports Market in China[J].Zhejiang Sport Science,1997(3). |
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| Authors: | Xu Hui |
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| Abstract: | This paper analysed the economl and social backgrund of the sports market in ourcountry. The author pointed out that the future of sports market is bright even though it is restricted by the present economical and social conditions. With the development of the economyand improement of people's living standards , the establishment of sports laws and increament ofsports level, the sports market of China will be more and properous. |
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| Keywords: | Sports Market Economic Background Social Background |
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