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| “长三角”城市居民体育服务产品消费行为特征研究 | |
| 引用本文： | 方芳,丛湖平,陈相献.“长三角”城市居民体育服务产品消费行为特征研究[J].浙江体育科学,2007,29(2):10-13. |
| 作者姓名： | 方芳 丛湖平 陈相献 |
| 作者单位： | 1. 浙江工商大学,体育部,浙江,杭州,310035 2. 浙江大学教育学院,浙江,杭州,310028 3. 平阳中学,浙江,温州,325400 |
| 摘 要： | “长三角”地区是我国社会经济发展最快的区域之一,该地区的体育产业已呈现出巨大的发展潜能。依托消费者行为理论,并通过实证研究的方式,对“长三角”地区的主要城市居民的体育消费行为特征进行研究,供参考。 |
| 关 键 词： | "长三角"地区 体育服务产品 消费行为特征 |
| 文章编号： | 24114089 |
| 修稿时间： | 07 28 2005 12:00AM |
The Consumption Behavior Characteristic on Sports Service Products of City Residents in the Changjiang Delta Area |
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| FANG Fang,CONG Hu-ping,CHEN Xiang-xian.The Consumption Behavior Characteristic on Sports Service Products of City Residents in the Changjiang Delta Area[J].Zhejiang Sport Science,2007,29(2):10-13. | |
| Authors: | FANG Fang CONG Hu-ping CHEN Xiang-xian |
| Institution: | 1. PE Department, Zhejiang Industrial and Commercial University, Hangzhou 310035, China; 2. Normal College, Zhejiang University, Hangzhou 310028, China; 3. Pingyang Middle School, Wenzhou 325400, China |
| Abstract: | The Changjiang Delta Area is one of the quickest districts in which social economy is developing quickly of our country.The sports industry of that region has already presented a huge development potential.Following the theory of consumption behavior and using positive analysis,it find out the consumer's behavior characteristic. |
| Keywords: | the Changjiang Delta area sports service products consumption behavior characteristic |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |