| 浙江绿城足球俱乐部市场开发研究 |
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| 引用本文： | 刘庆青.浙江绿城足球俱乐部市场开发研究[J].浙江体育科学,2006,28(3):18-20. |
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| 作者姓名： | 刘庆青 |
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| 作者单位： | 浙江工业大学,之江学院,浙江,杭州,310024 |
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| 摘 要： | 在我国足球职业化起步较晚,职业足球俱乐部在市场开发方面还不很完善,而足球俱乐部的各类市场开发项目是足球职业化赖以生存的经济来源。基于此背景,通过文献资料、专家访谈等方法对浙江绿城俱乐部的市场开发状况进行研究,并在分析其原因的基础上提出绿城俱乐部应如何更好开拓市场、发展市场的可行性建议。
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| 关 键 词： | 职业足球俱乐部 市场开发 绿城足球俱乐部 |
| 文章编号： | 1004-3624(2006)03-0018-03 |
| 收稿时间： | 12 19 2005 12:00AM |
| 修稿时间： | 2005年12月19 |
Study on Market Development of Football Club of Green City |
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| Liu Qing-qing.Study on Market Development of Football Club of Green City[J].Zhejiang Sport Science,2006,28(3):18-20. |
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| Authors: | Liu Qing-qing |
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| Institution: | Zhijiang College, Zhejiang Industry University, Hangzhou 310024, China |
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| Abstract: | The football professionalism starts relatively late in our country, the professional football club is not very perfect in market development, and all kinds of market development items of the football club are its main economic source. Because of this background, this research carries on research to the market development state of the club of green city of Zhejiang through such methods as documents and materials , expert's interview ,etc. , puts forward the feasible suggestion of how to exploit market, develop market on the basis of analysing its reason. |
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| Keywords: | professional football club market development football club of green city |
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