| 我国城市“马拉松热”现象问题审视与对策 |
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| 引用本文： | 廖文豪,王怀华,任玉梅.我国城市“马拉松热”现象问题审视与对策[J].浙江体育科学,2021(3):27-32. |
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| 作者姓名： | 廖文豪 王怀华 任玉梅 |
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| 作者单位： | 成都师范学院体育学院 |
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| 基金项目： | 2016年四川省教育厅人文社会科学(休闲体育产业)重点研究基地——四川省城市公共休闲体育空间结构研究(XXTYCY2016B14)。 |
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| 摘 要： | 通过文献资料法、逻辑分析法等方法,对我国城市马拉松热现象问题进行研究分析。研究认为:我国城市马拉松热现象主要体现在赛事数量、参赛人数与举办城市持续“井喷”,赛事规模不断扩大,申办赛事城市居高不下等。究其原因:提升城市形象、城市美誉度和城市知名度等发展营销诉求;提升城市体育产业发展诉求以及马拉松爱好者超越自我诉求三者共同催生了我国城市“马拉松热”。存在不足:我国城市马拉松赛事还存在着粗放管理、风险管理不足以及参赛人员猝死等问题。建议:提升赛事管理能力,探索符合城市自身实际的城市马拉松赛管理模式;加强赛事风险管理,强化赛事安全保障机制;加强赛事医务监督,构建全程移动救助体系;同时跑马者亦需加强自我保护,量力而行。
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| 关 键 词： | 城市体育 马拉松热 问题审视 对策 |
Problems and Countermeasures of"marathon fever"in Chinese cities |
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| LIAO Wen-hao,WANG Huai-hua,REN Yu-mei.Problems and Countermeasures of"marathon fever"in Chinese cities[J].Zhejiang Sport Science,2021(3):27-32. |
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| Authors: | LIAO Wen-hao WANG Huai-hua REN Yu-mei |
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| Institution: | (Institute of P.E, Chengdu Normal University, Chengdu 611130, China) |
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| Abstract: | through the methods of literature and logical analysis,this paper studies and analyzes the problems and Countermeasures of urban marathon fever in China.Research conclusion:the hot phenomenon of urban marathon in China is mainly reflected in the number of events,the number of participants and host cities,and the scale is growing.The reasons are as follows:to promote the city image,reputation and popularity of the city development marketing appeal;sports industry development demand;and marathon enthusiasts beyond self demand;the three together gave birth to the"marathon fever"in China's cities.There are some problems:extensive management,inadequate risk management,and sudden death of participants in urban marathon events in China.Countermeasures and suggestions:improve the ability of event management,explore the management mode of urban marathon in line with the actual situation of the city;strengthen the risk management of the event,strengthen the security mechanism of the event;strengthen the medical supervision of the event,and build the whole process Mobile Rescue System;at the same time,the runners also need to strengthen self-protection and do what they can. |
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| Keywords: | urban sports marathon fever problem survey countermeasures |
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