| 价值链视角下杭州马拉松赛事品质提升研究 |
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| 引用本文： | 胡炬波,王俊杰,刘思奥.价值链视角下杭州马拉松赛事品质提升研究[J].浙江体育科学,2020(3):42-47. |
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| 作者姓名： | 胡炬波 王俊杰 刘思奥 |
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| 作者单位： | 浙江建设职业技术学院 |
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| 基金项目： | 2018年度浙江省哲学社会科学规划课题(18NDJC220YB)。 |
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| 摘 要： | 采用文献查阅、专家访谈、实地调查等方法,对杭州马拉松赛事提升进行了研究。基于价值链理论,分析了该项赛事在策划、营销、开发、筹备、生产、服务等各环节的现状,认为其存在风险管理机制急需补全、媒体宣传运营有待加强、商业运作稍显薄弱、赛道设计亟待优化、赛事服务尚可完善等问题,并就赛事品质提升给出相关建议。
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| 关 键 词： | 价值链 杭州马拉松赛事 赛事品质 |
Study on the Quality Improvement of Hangzhou Marathon from the Perspective of Value Chain |
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| HU Ju-bo,WANG Jun-jie,LIU Si-ao.Study on the Quality Improvement of Hangzhou Marathon from the Perspective of Value Chain[J].Zhejiang Sport Science,2020(3):42-47. |
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| Authors: | HU Ju-bo WANG Jun-jie LIU Si-ao |
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| Institution: | (Zhejiang Constructive Vocational College, Hangzhou 311231, China) |
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| Abstract: | By means of literature review,expert interview and field investigation,this paper studies the improvement of Hangzhou marathon.Based on the value chain theory,in Hangzhou marathon event planning,marketing,development,planning,production and service part is analyzed respectively,Hangzhou marathon has problems such as lack of risk management mechanism,media propaganda operation needs to be strengthened,business slightly weak,the track design flaws,volunteer service and the contestants finished experience still need to improve.And give some suggestions on improving the quality of the competition. |
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| Keywords: | value marathon Hangzhou marathon quality of events |
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