| 杭州、宁波、温州体育服务需求偏好比较研究 |
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| 引用本文： | 王亦全,郑芳.杭州、宁波、温州体育服务需求偏好比较研究[J].浙江体育科学,2006,28(1):42-43,58. |
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| 作者姓名： | 王亦全 郑芳 |
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| 作者单位： | 1. 浙江传媒学院,体育部,浙江,杭州,310018
2. 浙江大学,教育学院体育系,浙江,杭州,310028 |
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| 基金项目： | 浙江大学校科研和教改项目 |
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| 摘 要： | 从可行性角度,以经济发展较快、市场观念较成熟的浙江省三个城市为研究对象,借鉴问卷调查法和逻辑推论等研究方法,从需求约束角度探讨制约浙江省体育服务业的发展瓶颈,并提出相应的策略思考。
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| 关 键 词： | 体育服务 需求约束 供给约束 |
| 文章编号： | 1004-3624（2006）01-0042-02 |
| 收稿时间： | 05 10 2005 12:00AM |
| 修稿时间： | 2005-05-10 |
Comparative Research on the Predilection of Sports Service Demand in Hangzhou, Ningbo and Wenzhou |
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| Wang Yi-quan,Zheng Fang.Comparative Research on the Predilection of Sports Service Demand in Hangzhou, Ningbo and Wenzhou[J].Zhejiang Sport Science,2006,28(1):42-43,58. |
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| Authors: | Wang Yi-quan Zheng Fang |
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| Institution: | 1.PE Department, Zhejiang Institute of Media and Communications, Hangzhou 310018, China; 2. PE Department, Normal College, Zhejiang University, Hangzhou 310028, China |
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| Abstract: | By using the method of documentary investigation,questionnaire,mathematical statistics and logic inference,etc.this paper makes a study on the sports service industry which selects the three cities of Zhejiang province as the investigation object because its more faster in economic development and more ripe in the market idea.From the demand constraint angle,this article makes a deepening thinking of the development bottleneck which restricts the sports service industry of Zhejiang province and puts forward the corresponding strategy. |
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| Keywords: | sports service demand constraint supply constraint |
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