| 河南省城市居民体育消费行为的特征分析 |
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| 引用本文： | 李学锋,姚红艳.河南省城市居民体育消费行为的特征分析[J].山东体育学院学报,2011,27(8). |
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| 作者姓名： | 李学锋 姚红艳 |
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| 作者单位： | 鹤阉职业技术学院体育部,河南鹤壁,458030 |
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| 摘 要： | 采用问卷调查、数理统计等方法,对河南省六所城市居民体育消费行为进行了调查分析.结果显示:不同城市居民在体育消费行为上存在着差异性；居民体育消费行为的目的性具有差异性；城市变量与居民体育消费行为变量之间存在显著性差异.
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| 关 键 词： | 体育消费 消费行为 城市差异 |
Sports consumption of urban residents in Henan |
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| LI Xue-feng,YAO Hong-yan.Sports consumption of urban residents in Henan[J].Journal of Shandong Physical Education Institute,2011,27(8). |
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| Authors: | LI Xue-feng YAO Hong-yan |
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| Institution: | LI Xue-feng,YAO Hong-yan Dept.of PE,HEBI College of Vocation and Technology,Hebi 458030,Henan,China |
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| Abstract: | With the questionnaire survey and mathematical statistics,the six cities in Henan sports consumption were investigated and analyzed.The results showed that the residents of different cities in Henan province in the sports consumer behavior had differences;Sports consumption behavior of urban residents of purpose had a difference;urban sports consumption variables and between variables were significantly different. |
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| Keywords: | sports consumption consumer behavior regional differences |
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