| 体育赛事定价应考虑的问题及实施措施探讨 |
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| 引用本文： | 刘希佳,崔冬雪,李继东,李建霞,刘建国.体育赛事定价应考虑的问题及实施措施探讨[J].山东体育学院学报,2006,22(2):15-17. |
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| 作者姓名： | 刘希佳 崔冬雪 李继东 李建霞 刘建国 |
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| 作者单位： | 1. 河北师范大学体育学院,河北,石家庄,050016
2. 河北体育学院,河北,石家庄,050041 |
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| 摘 要： | 在体育产业化快速发展的今天,体育赛事所具有的巨大产业价值逐渐受到社会各界的普遍认同。随着体育赛事市场化程度的加深,体育组织经常会遇到这样的问题,运动队出席商业表演赛收取多少出场费才算合理,举办体育赛事应该制定怎样的门票价格,企业对赛事进行赞助、履行企业要求的义
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| 关 键 词： | 体育赛事 定价 市场 目标收益 需求导向 竞争导向 经济效益 社会责任 |
| 文章编号： | 1006-2076(2006)02-0015-03 |
| 收稿时间： | 10 20 2005 12:00AM |
| 修稿时间： | 2005年10月20 |
Discussion on the related problems and the countermeasures of the prices of the sports events |
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| LIU Xi-jia,CUI Dong-xue,LI Ji-dong,LI Jian-xia,LIU Jian-guo.Discussion on the related problems and the countermeasures of the prices of the sports events[J].Journal of Shandong Physical Education Institute,2006,22(2):15-17. |
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| Authors: | LIU Xi-jia CUI Dong-xue LI Ji-dong LI Jian-xia LIU Jian-guo |
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| Institution: | 1. Dept. of PE. Hebei Normal University, Shijiazhuang 050016, China; 2. Hebei Institute of Physical Education, Shiji- azhuang 050041, China |
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| Abstract: | through the analysis of some problems which influence the prices of the sports events as the profits, the social responsibilities, the market characteristics and the profit aims, this paper, to the sports markets with different developing extents as well as to the special sports market, puts forward the relevant price countermeasures, the methods on the price of the events target profits, the demands leading and the competitions leading, and the views about the colligated use of all the countermcasures and the methods. |
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| Keywords: | sports events price market target profit requirement leading cconmic benifit social resposebility |
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