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| 大型体育场馆经营管理中存在的问题及发展对策 | |
| 引用本文： | 韩开成,顾长海,云欣.大型体育场馆经营管理中存在的问题及发展对策[J].山东体育学院学报,2005,21(4):27-29. |
| 作者姓名： | 韩开成 顾长海 云欣 |
| 作者单位： | 1. 郑州大学体育学院,河南,郑州,450044 2. 南阳理工学院体育教学部,河南,南阳,473000 3. 华北电力大学体育部,河北,保定,071000 |
| 基金项目： | 河南省体育局2004年体育科研项目（200408）. |
| 摘 要： | 通过对我国大型体育场馆经营管理情况的研究,发现制约我国大型体育场馆发展的主要因素有：投资结构单一,设施利用效率不高,经营人才匮乏,营销手段缺乏创新,维修资金匮乏,缺乏优惠政策等.针对存在的问题提出相应的对策：理顺管理体制,完善管理制度,创新管理模式,改革人事制度,完善用人机制,加强内部管理,树立营销观念,创新营销手段等. |
| 关 键 词： | 体育场馆 经营管理 投资结构 营销手段 管理模式 |
| 文章编号： | 1006-2076(2005)04-27-03 |
| 收稿时间： | 12 15 2004 12:00AM |
| 修稿时间： | 2004年12月15 |
Research on problems and countermeasures of management of large - scaled stadium and gymnasium |
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| HAN Kai-cheng,GU Chang-hai,YUN Xin.Research on problems and countermeasures of management of large - scaled stadium and gymnasium[J].Journal of Shandong Physical Education Institute,2005,21(4):27-29. | |
| Authors: | HAN Kai-cheng GU Chang-hai YUN Xin |
| Institution: | HAN Kai-cheng~1,GU Chang-hai~2,YUN Xin~3 |
| Abstract: | This paper takes the research on present state of management of large-scaled stadium and gymnasium in China, and finds out the main factors that restrict the effects of operation and management,including the single investment structure, the inefficient use of the facilities,management shortage of talents, marketing means outmoded, maintain shortage of funds, management shortage of preferential policies, etc. According to the present problems of management of the large-scaled stadium and gymnasium, it puts forward varied countermeasures, including reforming administraing system, perfect management regulations and rules, making preferential policies to attract social capital, creating management modes, reforming the personnel system, perfecting the personnel mechanism, enhancing the inner part the management, setting up marketing idea, creating marketing means, etc. |
| Keywords: | large-scaled stadium and gymnasium operation and management invatment marketing means administrative mode |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |