| 体育媒体化:当下媒体与体育的现实关系形态解析 |
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| 引用本文： | 王庆军.体育媒体化:当下媒体与体育的现实关系形态解析[J].山东体育学院学报,2007,23(6):5-9. |
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| 作者姓名： | 王庆军 |
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| 作者单位： | 南京师范大学新闻与传播学院,江苏,南京,210046;南京师范大学体育科学学院,江苏,南京,210046 |
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| 摘 要： | 体育媒体化是当下媒体与体育关系的极端表现形态,是两者关系发展的历史必然,体现了媒体商业化和体育商业化、体育精英化的"合谋",走到了媒体体育社会责任论的反面,导致了体育社会效益的异化。通过文献资料、传播学的基本理论和逻辑分析法,在多元视角下对当下媒体体育传播进行分析,旨在运用体育媒体化概念及其运作过程中的偏颇与不足进行探讨,为改进和完善媒体体育传播提供理论参考。
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| 关 键 词： | 体育 媒体 体育媒体化 商业化 精英化 |
| 文章编号： | 1006-2076(2007)06-0005-04 |
| 修稿时间： | 2007年5月28日 |
Media- physical education: analysis of relation between modern media and physical education |
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| WANG Qing-jun.Media- physical education: analysis of relation between modern media and physical education[J].Journal of Shandong Physical Education Institute,2007,23(6):5-9. |
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| Authors: | WANG Qing-jun |
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| Abstract: | Media-physical education is regarded as an extreme existence of the relationship between our media and physical education.That is inevitable in history opinion.Media-physical education is the combination of commercialization and elitism of physical education.That has violated the spirit of social responsibility and has caused sports rewriting and the unusual condition of physical education in social beneficial results.The literature material,the dissemination elementary theory and the logical analytic method are all used in this paper to analyze the media physical education dissemination in social transition period.The positive and the negative of media physical education dissemination are pointed out.The theory basis is provided to improve the media sports dissemination of China in this paper. |
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| Keywords: | physical education media sports media commercialization elitism |
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