| 我国商业性组织赛事运营的现状与效益分析 |
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| 引用本文： | 高晓波,陈及治.我国商业性组织赛事运营的现状与效益分析[J].山东体育学院学报,2005,21(4):4-7. |
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| 作者姓名： | 高晓波 陈及治 |
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| 作者单位： | 1. 华南理工大学体育部,广东广州,510640
2. 上海体育学院体育社会学系,上海,200438 |
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| 基金项目： | 国家体育总局体育社会科学、软科学研究项目（548SS03057）. |
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| 摘 要： | 采用文献资料法、访谈法、问卷调查法等研究方法,从我国商业组织型赛事运营的现状分析入手,对赛事运营中经济效益与社会效益进行分析.研究结果表明：（1）商业性组织多以运营国内单项赛事为主,多采用单独承办,优先考虑赛事的经济效益,兼顾赛事的社会效益;（2）在赛事运营的经济效益方面,商业性组织若寻求适当的赞助者,就取得较好的赛事经济效益.（3）在赛事运营的社会效益上,商业性组织运营赛事对该地区企业本位竞争力与生活环境竞争力产生了较大的影响.
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| 关 键 词： | 商业性组织 赛事运营 效益 |
| 文章编号： | 1006-2076(2005)04-04-04 |
| 收稿时间： | 02 21 2005 12:00AM |
| 修稿时间： | 2005年2月21日 |
Research on the status quo and benefit of the commercial structures in China |
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| GAO Xiao-bo,Chen Ji-zhi.Research on the status quo and benefit of the commercial structures in China[J].Journal of Shandong Physical Education Institute,2005,21(4):4-7. |
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| Authors: | GAO Xiao-bo Chen Ji-zhi |
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| Abstract: | Based on the methods of ducument search,visiting,questionnaire survey and so on.,and from the commercial structure event operations of status quo,it has made an analysis of economy and society of benefit.The result show that:(1) most of commercial structure operate the domestic single events that have been operated,most of commercial structure takes into account economy benefit prior to society benefit of the events;(2)In economy benefit,if commercial structures seek for the condign sponsor,they may receive economy benefit much;(3)In society benefit,the events of commercial structure operation have a great effect on the competition of corporation and habitat. |
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| Keywords: | commercial structure event operations benefit |
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