| 市场经济体制下我国体育新闻受众的需求特点及其与传媒关系辨析 |
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| 引用本文： | 田海燕,钱建平.市场经济体制下我国体育新闻受众的需求特点及其与传媒关系辨析[J].山东体育学院学报,2006,22(1):54-56. |
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| 作者姓名： | 田海燕 钱建平 |
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| 作者单位： | 1. 江南大学体育系,江苏,无锡,214063
2. 江苏省无锡交通学校,江苏,无锡,214000 |
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| 摘 要： | 处于市场经济大潮中的我国新闻传媒业正从往日的官办新闻不断地步入市场,开始接收市场经济的洗礼与考验。国内传媒业之间的竞争逐步加剧,新闻媒体与受众间的关系也在发生着微妙的变化。随着我国加入WTO,不仅会出现国内众新闻媒体间的拼争,更要面临国际传媒巨头的进入带来的竞争
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| 关 键 词： | 体育新闻 受众 体育传媒 市场经济 |
| 文章编号： | 1006-2076(2006)01-0054-03 |
| 收稿时间： | 01 10 2006 12:00AM |
| 修稿时间： | 2006年1月10日 |
Demand characteristics of sports news audience and their relationship with media under the market economic system |
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| TIAN Hai-yan,QIAN Jian-ping.Demand characteristics of sports news audience and their relationship with media under the market economic system[J].Journal of Shandong Physical Education Institute,2006,22(1):54-56. |
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| Authors: | TIAN Hai-yan QIAN Jian-ping |
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| Institution: | 1. PE Dept. of Jiangnan University, Wuxi 214063 China ;2. PE Dept. of Wuxi Transportation College, Wuxi 214000, China |
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| Abstract: | As viewed from journalism, this paper analyzes the audience of sports media, demand of sports audience and their social role. It points out that the audience of sports media is the source of wealth and positive participant, their demand should be ftdly considered by the person who is in charge of sports news when selecting media contents. Generally, it is a need of life relief for audience to contact with sports news. Therefore, sports media should try to meet their need. In addition, sports media should treat audience as core of effort in spreading process. |
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| Keywords: | sports news audience |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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