| 国内企业体育营销误区及对策研究 |
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| 引用本文： | 雷选沛,宋晓修.国内企业体育营销误区及对策研究[J].山东体育学院学报,2007,23(1):3-6. |
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| 作者姓名： | 雷选沛 宋晓修 |
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| 作者单位： | 武汉体育学院,湖北,武汉,430079 |
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| 摘 要： | 介绍了体育营销的概念和基本特征,分析了国内企业在体育营销方面存在的一些误区,并对如何进行有效体育营销提出了可行性建议。
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| 关 键 词： | 营销 体育营销 企业 误区 对策 |
| 文章编号： | 23926716 |
| 修稿时间： | 06 15 2006 12:00AM |
Mistakes and countermeasures of sports marketing of the enterprises in China |
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| LEI Xuan-pei,SONG Xiao-xiu.Mistakes and countermeasures of sports marketing of the enterprises in China[J].Journal of Shandong Physical Education Institute,2007,23(1):3-6. |
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| Authors: | LEI Xuan-pei SONG Xiao-xiu |
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| Institution: | Wuhan Institute of Physical Eduction, Wuhan 430079, China |
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| Abstract: | It briefly introduces the concept and basic characteristics of sports marketing,analyzes some mistakes of domestic enterprises in sports marketing researches on how to carry though sports marketing effectively,and brings forward the feasible advices. |
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| Keywords: | marketing sports marketing enterprise mistake countermeasure |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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