Managing impact: Leveraging sacred spaces and community celebration to maximize social capital at a sport-for-development event |
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| Institution: | 1. University of Illinois, Department of Recreation, Sport and Tourism, Huff Hall 104, MC-584, Champaign, IL 61820, USA;2. Springfield College, Sport and Recreation Management, 121 Blake Hall, 263 Alden Street, Springfield, MA 01109, USA;3. Texas A&M University, Department of Health and Kinesiology, 4243 TAMU, College Station, TX 77843, USA;4. Texas Tech University, Health, Exercise and Sport Sciences, MS 3011, Lubbock, TX 79409, USA;1. San Diego State University, Center for Surf Research, L. Robert Payne School of Hospitality & Tourism Management, San Diego, United States;2. Bond University, School of Health Sciences, Gold Coast, Australia;1. Sport and Leisure Management Program, Department of Health and Sport Sciences, University of Memphis, Elma Roane Fieldhouse 106, Memphis, TN 38152, United States;2. Sport Management Program, Department of Kinesiology, East Carolina University, A-21 Minges Coliseum, Greenville, NC 27858, United States;3. Physical Activity Promotion Program, Department of Kinesiology, East Carolina University, 172 Minges Coliseum, Greenville, NC 27858, United States;1. School of Kinesiology, University of Minnesota, 1900 University Ave. SE, Minneapolis, MN 55455, USA;2. Faculty of Health and Sports Sciences, University of Tsukuba, 1-1-1 Tennodai, Tsukuba, Ibaraki 305-8574, Japan;3. Department of Tourism, Sport and Hotel Management, Griffith University, Gold Coast, QLD 4222, Australia |
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| Abstract: | The purpose of this investigation was to understand how a sport-for-development event can be leveraged socially, and if event organizers created the best possible experiences for homeless participants through the creation of communitas and thus, social capital. We also examined the mechanisms through which liminality is cultivated and communitas can emerge, along with the means for leveraging liminality. It was found that liminality was cultivated and communitas materialized at this SFD event, as event organizers employed various processes to foster a liminoid space and develop community. Additional tactics were employed to leverage liminality and associated communitas for social capital development. We contribute to the research literature on event leveraging and also make important contributions to theory development. Implications are drawn forth for theory, practice, and future research. |
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| Keywords: | Sport-for-development Social leverage Social capital Sport events Social utility |
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