The meaning of team in team identification |
| |
| Authors: | Elizabeth B Delia Jeffrey D James |
| |
| Institution: | 1. Department of Sport Management, Isenberg School of Management, University of Massachusetts Amherst, United States;2. Department of Sport Management, Florida State University, United States |
| |
| Abstract: | A voluminous literature exists on the relationship between team identification and various consumer thoughts, attitudes, and behaviours. However, the psychological meaning of team to consumers remains unknown, as scholars have studied individuals’ identification with a team without empirically investigating its meaning. Following an interpretive mode of inquiry in this study, the authors used interviews and concept mapping to understand the meaning of team among fans of two separate teams. An important discovery is that the meaning of team evolves due to environmental changes and personal experiences. At the same time, the authors determined that the meaning of team in team identification has three broad components: place, past, and present, each of which uniquely contributes to the identity. The authors conclude by discussing the implications of this research on the team identification literature and offering suggestions to practitioners and researchers. |
| |
| Keywords: | Consumer behaviour Identity Team identification |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
