| 新媒体语境下的体育新闻传播新格局 |
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| 引用本文： | 杨剑锋,雷海平.新媒体语境下的体育新闻传播新格局[J].中国体育科技,2012(1):127-130. |
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| 作者姓名： | 杨剑锋 雷海平 |
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| 作者单位： | 上海体育学院新闻系 |
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| 摘 要： | 新媒体的快速发展,带来了体育新闻传播的巨大变革。第19届世界杯足球赛的新媒体传播崛起表明,以传统电视为核心的体育新闻传播格局被打破,以新媒体为核心媒介的新格局开始形成。新格局具有自媒体化、移动化、保真化等新特征。但是,在新媒体主导下的体育新闻传播格局中,我们将不得不面临信息迷误、技术迷误、意义迷误等新问题。
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| 关 键 词： | 新媒体 体育 新闻传播 格局 足球 世界杯 |
The New Pattern of Sports News Transmission under the Context of New Media |
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| YANG Jian-feng,LEI Hai-ping.The New Pattern of Sports News Transmission under the Context of New Media[J].China Sport Science and Technology,2012(1):127-130. |
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| Authors: | YANG Jian-feng LEI Hai-ping |
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| Institution: | Shanghai University of Sport,Shanghai 200438,China. |
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| Abstract: | The rapid development of new media has brought great changes in the sports news transmission.The original pattern of sports news transmission,which was dominated by TV,is subversive.The South Africa World Cup had proofed that the news pattern of sports news transmission,which is dominated by news media,is coming,and it has three news characters: We-Media,mobile and high fidelity.However,under the new pattern of the sports news media,we will have to face the information overload astray,technology astray,and significance astray. |
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| Keywords: | new media sports news transmission new pattern World Cup |
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