| 对江西省城镇居民体育消费的市场调查 |
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| 引用本文： | 杜国如,罗小平,巫文辉,刘春明.对江西省城镇居民体育消费的市场调查[J].中国体育科技,2002,38(9):33-35. |
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| 作者姓名： | 杜国如 罗小平 巫文辉 刘春明 |
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| 作者单位： | 华东交通大学体育学院,江西南昌,330013 |
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| 摘 要： | 通过调查研究 ,结果表明 ,江西城镇体育消费人群的总占有率较低 ,尤其是体育消费频度低 ;体育物质产品消费大于体育信息产品消费 ,体育劳务产品消费最低 ;在不同地理环境、人口状况、消费心理和行为等方面的居民 ,在体育消费人群集合上有显著性差异。由此认为 ,发展江西城镇体育消费市场应从体育物质产品入手 ,向体育信息产品和劳务产品发展 ;以铁路沿线城镇居民带动公路沿线居民 ,逐步形成大、中、小城镇及边远地区集市的消费网络 ;以适中的价格满足不同人群体育消费的需要
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| 关 键 词： | 江西 居民 体育消费 市场 调查 |
| 文章编号： | 1002-9826(2002)09-0033-03 |
| 修稿时间： | 2002年3月13日 |
The Marketing Investigation on Sports Consumption for Resident in Cities in Jiangxi Province |
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| DU Guo ru,LUO Xiao ping,WU Wen hui,LIU Chun mingInstitute of Physical Education,East China Jiao Tong University,Nanchang ,China..The Marketing Investigation on Sports Consumption for Resident in Cities in Jiangxi Province[J].China Sport Science and Technology,2002,38(9):33-35. |
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| Authors: | DU Guo ru LUO Xiao ping WU Wen hui LIU Chun mingInstitute of Physical Education East China Jiao Tong University Nanchang China |
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| Institution: | DU Guo ru,LUO Xiao ping,WU Wen hui,LIU Chun mingInstitute of Physical Education,East China Jiao Tong University,Nanchang 330013,China. |
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| Abstract: | The investigation result shows that the low rate of resident of sports consumption in all resident of cities and towns in Jiangxi province, especially in the frequency of sports consumption. Sports substance consuming goods are bigger than sports information consumption. Sports service consuming is the lowest in the all. It shows that the difference areas, amount of people, consume mentality and behavior have significant different. Therefore, developing the sports consumption market should start from the sports substance goods, and then to sports information and service consumption development. The towns alone the railway line should bring the consumption of the towns of road. With the satisfied price to meet the need of different people's sports consumption. |
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| Keywords: | Jiangxi resident sports consumption market investigation |
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