| 综合型运动会门票定价理论研究 |
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| 引用本文： | 史兵,王颖.综合型运动会门票定价理论研究[J].中国体育科技,2003,39(8):6-8. |
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| 作者姓名： | 史兵 王颖 |
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| 作者单位： | 1. 陕西师范大学,体育学院,陕西,西安,710062
2. 河南大学,公共体育部,河南,开封,475001 |
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| 基金项目： | 国家体育总局体育社会科学、软科学研究项目(4 0 7SS0 2 0 5 3 )，陕西省社会科学规划课题，陕西师范大学重点科研基金 |
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| 摘 要： | 采用调查法、逻辑分析法、数学模型法等 ,对综合性运动会门票定价理论进行研究。结果显示 :门票定价应首先考虑价格弹性 ,关联定价将影响收入 ,合理使用价格歧视政策能获取最大收益。建议 :定价之前应了解消费者的需求曲线 ,保留价格、价格歧视政策应分类使用等
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| 关 键 词： | 运动会 门票 价格 研究 |
| 文章编号： | 1002-9826(2003)08-0006-03 |
| 修稿时间： | 2002年12月1日 |
The Analysis on Price of Entrance Ticket of Comprehensive Games |
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| SHI Bing ,WANG Ying .College of Physical Education.Shanxi Normal Univer-sity,Xi'an,China,.Physical Education Henan University,Kaifeng,China..The Analysis on Price of Entrance Ticket of Comprehensive Games[J].China Sport Science and Technology,2003,39(8):6-8. |
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| Authors: | SHI Bing WANG Ying College of Physical EducationShanxi Normal Univer-sity Xi'an China Physical Education Henan University Kaifeng China |
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| Institution: | SHI Bing 1,WANG Ying 2 1.College of Physical Education.Shanxi Normal Univer-sity,Xi'an710062,China,2.Physical Education Henan University,Kaifeng475001,China. |
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| Abstract: | Through using the investigation, logistical analysis, mathematical model, the author studies the price of entrance ticket of comprehensive games. The result shows that the price of entrance ticket should first consider the elasticity of price, the relative charging affects the income, reasonable use the policy of discrimination against price can get maximal profit. It suggests that before making a price, we should first find out the demanding curve of customer and reserved price. The policy of discrimination against price should be used classify. |
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| Keywords: | game ticket price research |
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