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我国体育大众传播的娱乐化倾向及其异化
引用本文:郭讲用.我国体育大众传播的娱乐化倾向及其异化[J].上海体育学院学报,2004,28(6):30-33.
作者姓名:郭讲用
作者单位:上海体育学院,体育新闻系,上海,200438
摘    要:运用文献资料、定量分析等方法,对我国体育大众传播的娱乐化现象进行了研究。发现目前这种娱乐倾向偏离了健康的轨道,发生了异化,具体表现为“色情”和“暴力”倾向。对此进行了社会背景分析并提出了相应的对策,即强化体育传媒工作者的社会责任感,倡导健康的体育大众传播娱乐观等。

关 键 词:体育大众传播  娱乐化  色情倾向  暴力倾向  社会责任感
文章编号:1000-5498(2004)06-0030-04
修稿时间:2004年5月7日

Recreationalized Tendency of China's Sports Journalism and Its Differentiation
GUO Jiang-yong.Recreationalized Tendency of China''''s Sports Journalism and Its Differentiation[J].Journal of Shanghai Physical Education Institute,2004,28(6):30-33.
Authors:GUO Jiang-yong
Abstract:By using the methods of literature and quantitative analysis and so on, the present thesis has done research on the recreationalized phenomenon of China's sports journalism. It has found that the current recreationalized tendency of this kind has deviated from the healthy track and come to differentiation, which is concretely expressed as the tendency of "sexiness" and "violence", thus making an analysis of the social background and putting forward the corresponding countermeasures, i.e. strengthening the sense of social responsibility of sports journalists and initiating the healthy recreational outlook of sports journalism and so forth.
Keywords:sports journalism  recreationalization  tendency of sexiness  tendency of violence  sense of social responsibility  
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