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小康社会富裕城镇居民体育消费结构及走向
引用本文:雍明,赵胜国,邰崇禧.小康社会富裕城镇居民体育消费结构及走向[J].上海体育学院学报,2009,33(6).
作者姓名:雍明  赵胜国  邰崇禧
作者单位:1. 苏州大学,体育学院,江苏,苏州,215021
2. 巢湖学院,体育系,安徽,巢湖,238000
基金项目:江苏省体育局体育科技项目局管课题基金资助项目 
摘    要:运用文献资料、问卷调查等研究方法,对小康社会富裕城镇居民不同人群体育消费结构及其走向进行研究.结果表明:体育服装、器材等实物类消费仍是苏州城镇居民体育消费的主要内容,不同人群的体育消费结构存在不同程度的差异;参与型体育消费成为多数居民未来增加投入的首选.在此基础上提出建议.

关 键 词:小康社会  体育消费  消费投入  结构  走向  城镇居民  苏州

Sports Consumptive Structure and Its Future Trends of Residents of Rich Cities & Towns in Well-To-Do Society
YONG Ming,ZHAO Sheng-guo,TAI Chong-xi.Sports Consumptive Structure and Its Future Trends of Residents of Rich Cities & Towns in Well-To-Do Society[J].Journal of Shanghai Physical Education Institute,2009,33(6).
Authors:YONG Ming  ZHAO Sheng-guo  TAI Chong-xi
Institution:YONG Ming1,ZHAO Sheng-guo2,TAI Chong-xi11.School of Physical Education,Suzhou University,Suzhou 215021,Jiangsu,China,2.Department of Physical Education,Chaohu College,Chaohu 238000,Anhui
Abstract:Using the methods of literature,questionnaire etc.,it did research on the sports consumptive structure and its future trends of different groups of residents in rich cities and towns under the well-to-do society condition.The results reveal that the consumption in kind such as sports clothing,equipment etc.is still a main content of sports consumption of residents in Suzhou city and towns,there exist unlikeness of different degree among the different groups of residents in sports consumptive structures and ...
Keywords:well-to-do society  sports consumption  investment in consumption  structure  trend  residents in cities & towns  Suzhou  
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