| 上海市不同社会阶层居民体育消费趋向探析 |
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| 引用本文： | 肖焕禹,申亮.上海市不同社会阶层居民体育消费趋向探析[J].上海体育学院学报,2006,30(2):45-50. |
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| 作者姓名： | 肖焕禹 申亮 |
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| 作者单位： | 上海体育学院,体育新闻系,上海,200438 |
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| 摘 要： | 运用文献资料、问卷调查、访谈等研究方法,对上海市不同社会阶层居民体育消费趋向进行研究。结果显示:从宏观经济形势看,未来上海将出现一个体育消费的快速增长期,但社会各阶层居民的体育消费投资趋向表现不同;上海市居民的体育消费将出现明显的分层特点;实物型体育消费在未来上海体育消费市场上仍将占据重要地位,但参与性体育消费支出增长明显加快,且将表现出随社会阶层地位升高消费投资逐渐增加的趋势。
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| 关 键 词： | 上海市 社会分层 不同社会阶层 居民 体育消费 趋向 |
| 文章编号： | 1000-5498（2006）02-0045-06 |
| 收稿时间： | 2005-10-10 |
| 修稿时间： | 2005-12-25 |
Inquiry into and Analysis of Sports Consumptive Trend of Shanghai Residents at Different Social Strata |
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| XIAO Huan-yu,SHEN Liang.Inquiry into and Analysis of Sports Consumptive Trend of Shanghai Residents at Different Social Strata[J].Journal of Shanghai Physical Education Institute,2006,30(2):45-50. |
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| Authors: | XIAO Huan-yu SHEN Liang |
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| Institution: | Sports Journalism Dept., Shanghai University of Sport, Shanghai, 200438, China |
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| Abstract: | It applied the research methods of literature,questionnaire,interview etc.to making a study of the sports consumptive trend of Shanghai residents at different social strata.The results reveal that viewing from the macro-economic situation,there will appear a rapid growth period of sports consumption in Shanghai in future,but the investment trend of the different social strata's sports consumption will be different;Shanghai residents' sports consumption will display an obvious characteristic of stratification;the material-oriented sports consumption will remain a dominant position in Shanghai sports consumption market in future,while the increment of participant-natured sports consumption expense will speed up notably and will reflect the tendency of that the consumptive investment is on the steady increase along with the rising of the positions of social strata. |
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| Keywords: | Shanghai City social stratification different social strata resident sports consumption trend |
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