| 上海市体育竞赛市场化的现状与对策 |
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| 引用本文： | 何志林,贡献.上海市体育竞赛市场化的现状与对策[J].上海体育学院学报,1999,23(4):20-25. |
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| 作者姓名： | 何志林 贡献 |
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| 作者单位： | 上海体育学院球类系!上海，200438，上海体育学院球类系!上海，200438，上海体育学院球类系!上海，200438，上海体育学院球类系!上海，200438 |
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| 摘 要： | 采用问卷调查及文献资料等研究方法，对上海市体育竞赛市场化的现状进行分析。结果显示，市场基础、人的观念、广告集资、竞赛体制、竞赛法规及相关政策等，是影响体育竞赛市场化进程的主要因素。在此基础上提出了相应的对策。
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| 关 键 词： | 上海 体育竞赛 市场化 竞赛机制 |
Status Quo and Countermeasures for Bringing Sports Competitions in Shanghai onto Market |
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| He Zhilin, Gong Xian, Zhou Yong, Zheng Lubin.Status Quo and Countermeasures for Bringing Sports Competitions in Shanghai onto Market[J].Journal of Shanghai Physical Education Institute,1999,23(4):20-25. |
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| Authors: | He Zhilin Gong Xian Zhou Yong Zheng Lubin |
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| Abstract: | By questionnaire and literature, the present paper analyzes the status quo of bringing sports competitions in Shanghai onto the market. The results show that the market basis, the people's ideology, the fund raising by advertisements, competition system, competition rules and laws, relevant policies and so on are the main factors affecting the progress in bringing sports competitions onto the market. On this basis, the relevant countermeasures are put forward. |
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| Keywords: | Shanghai sports competitions marketization competitive mechanism |
| 本文献已被 CNKI 维普 等数据库收录！ |
