| 我国田径运动市场化的必要性和可行性 |
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| 引用本文： | 施文忠.我国田径运动市场化的必要性和可行性[J].上海体育学院学报,2005,29(3):50-53. |
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| 作者姓名： | 施文忠 |
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| 作者单位： | 福建师范大学,体育科学学院,福建,福州,350007 |
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| 基金项目： | 国家体育总局体育社会科学基金资助课题(624ss04024) |
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| 摘 要： | 运用文献资料法、访谈法、逻辑分析法等，对我国田径运动市场化现状进行分析。阐明在社会主义市场经济条件下，我国田径运动进入市场化的可行性和必要性。提出：田径市场化是我国田径运动可持续性发展和实现新一轮“奥运争光计划”的现实需要，并对田径竞赛表演市场的商业化运作提出进一步探讨。
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| 关 键 词： | 田径运动 市场化 必要性 可行性 发展策略 |
| 文章编号： | 1000-5498(2005)03-0050-04 |
| 修稿时间： | 2004年12月28 |
Necessity and Feasibility of Marketablization of Athletics in Our Country |
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| SHI Wen-zhong.Necessity and Feasibility of Marketablization of Athletics in Our Country[J].Journal of Shanghai Physical Education Institute,2005,29(3):50-53. |
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| Authors: | SHI Wen-zhong |
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| Abstract: | The methods of literature, interviews, mathematical statistics, logic analysis etc. were used to analyze the present situation of the marketablization of athletics in our country. It clarified the feasibility and necessity of athletics entering marketablization under the socialist market economy, put forward that the marketablization of athletics is the actual need of sustainable development of athletics and realizing the new plan of "Win Honor in the Olympics", and made further inquiry into the commercialized operation of athletic competition and performance market. |
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| Keywords: | athletics marketablization necessity feasibility strategy for development |
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