| 体育赛事的价值评估研究 |
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| 引用本文： | 黄海燕,陆前安,方春妮,莫再美,师灿斌.体育赛事的价值评估研究[J].上海体育学院学报,2008,32(1):20-24. |
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| 作者姓名： | 黄海燕 陆前安 方春妮 莫再美 师灿斌 |
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| 作者单位： | 上海体育学院,体育赛事研究中心,上海,200438 |
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| 摘 要： | 在分析国内外相关研究的基础上,从价值评估的角度构建体育赛事的价值框架,将体育赛事的价值分为利用价值(包括直接利用价值和间接利用价值)与非利用价值两大类。将体育赛事的价值分为市场价值与非市场价值两个部分,分别阐述其具体的评估手段与方法。
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| 关 键 词： | 体育赛事 价值评估 利用价值 市场价值 |
| 文章编号： | 1000-5498（2008）01-0020-05 |
| 收稿时间： | 2007-09-08 |
| 修稿时间： | 2007-10-30 |
Research on Value Assessment of Sports Competitions |
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| HUANG Hai-yan,LU Qian-an,FANG Chun-ni,MO Zai-mei,SHI Can-bin.Research on Value Assessment of Sports Competitions[J].Journal of Shanghai Physical Education Institute,2008,32(1):20-24. |
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| Authors: | HUANG Hai-yan LU Qian-an FANG Chun-ni MO Zai-mei SHI Can-bin |
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| Abstract: | Based on the analysis of relevant researches both inside and outside the country,it constructed the value frame of sports competitions from the angle of value assessment,divided the value of sports competitions into the two categories of utilization value(including direct utilization value and indirect utilization value) and non-utilization value,as well as into the two parts of market value and non-market value,and set forth separately the means and ways of the concrete assessment of them. |
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| Keywords: | sports competitions value assessment utilization value market value |
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