| 上海市民体育健身消费现状及发展趋势 |
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| 引用本文： | 钟天朗.上海市民体育健身消费现状及发展趋势[J].上海体育学院学报,2000,24(3):9-12. |
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| 作者姓名： | 钟天朗 |
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| 作者单位： | 上海体育学院管理系!200438，上海 |
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| 摘 要： | 采用问卷调查和文献资料分析相结合的研究方法，探析了上海市民体育健身消费现状，如不同体育健身项目的消费情况、体育健身消费兴趣形成的主要原因及需求趋势等，提出了拓展上海市体育健身消费市场的若干对策。
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| 关 键 词： | 体育健身 上海市民 兴趣 拓展 探析 问卷调查 研究方法 分析 目的 对策 |
Status Quo of Sport Body-building Consumption Among Shanghai Citizens and Its Developing Trend |
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| Zhong Tianlang.Status Quo of Sport Body-building Consumption Among Shanghai Citizens and Its Developing Trend[J].Journal of Shanghai Physical Education Institute,2000,24(3):9-12. |
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| Authors: | Zhong Tianlang |
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| Abstract: | Using questionnaire and analysis of literature,the author analyzes the status quo of sport body- building consumption among Shanghai citizens,such as the state of the different sport events for body-building,the main causes for the formation of consumption interest and the need trend.Then,several countermeasures are put forward for improving the consumption market of sport body-building in Shanghai. |
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| Keywords: | Shanghai citizens sport body-building sport consumption events for body-building status quo developing trend |
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