| 体育赛事背景广告设置模拟系统的研制及应用 |
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| 引用本文： | 肖毅,张峰筠,陈锡尧.体育赛事背景广告设置模拟系统的研制及应用[J].上海体育学院学报,2011,35(3). |
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| 作者姓名： | 肖毅 张峰筠 陈锡尧 |
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| 作者单位： | 上海体育学院体育赛事研究中心,上海,200438 |
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| 基金项目： | 上海市教委重点学科(第5期)建设资助项目 |
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| 摘 要： | 将虚拟现实技术运用于体育赛事场馆背景广告的设置,构建三维虚拟的体育赛事场馆背景广告设置模拟系统.根据赛事赞助商的数量和级别等信息,在虚拟场馆内完成赞助商背景广告牌的模拟设置及其价值标定.系统根据不同的赞助商对背景广告牌进行价值计算和打包,背景广告牌模拟设置的结果以三维漫游的形式展示给赞助商,使其在赛前能了解未来比赛过程中广告牌在赛场内的空间位置分布及其曝光效果.
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| 关 键 词： | 体育赛事 背景广告 模拟系统 虚拟现实技术 赞助商 |
Development and Application of Simulation System of Background Advertisement Setting of Sports Events |
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| XIAO Yi,ZHANG Feng-yun,CHEN Xi-yao.Development and Application of Simulation System of Background Advertisement Setting of Sports Events[J].Journal of Shanghai Physical Education Institute,2011,35(3). |
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| Authors: | XIAO Yi ZHANG Feng-yun CHEN Xi-yao |
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| Institution: | XIAO Yi,ZHANG Feng-yun,CHEN Xi-yao Research Center for Sports Events,Shanghai University of Sport,Shanghai 200438,China |
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| Abstract: | By applying the virtual reality technology to the background advertisement setting in sports,the present research constructed a three-dimensional virtual simulation platform for the background advertisement setting in sports stadium.Based on the information about the number and status of the sports sponsors,it accomplished for the sponsors the simulation and value setting of background advertisement billboard in the virtual venues.The system carried out the value calculation and package of the background bi... |
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| Keywords: | sports events background advertisement simulation system virtual reality technology sponsors |
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